OUR STORY
Edgy Girls Only was built from pain, purpose, and prayer.
Created to restore what life tried to take. Beauty is just the beginning.
OUR STORY
From the very beginning, this journey has been about more than just hair or beauty — it’s about healing, reclaiming power, and creating space where authenticity thrives. Salon EGO and Edgy Girls Only Cosmetics were born from a place of pain, passion, and purpose. This is a movement rooted in survival, self-love, and radical self-expression. Here, we don’t just style hair — we celebrate the stories that make us who we are.
Edgy Girls Only Cosmetics was formulated with intention, tested in a professional lab, and bottled by hand with love.
But it started long before the lab — in a hospital bed, in a quiet prayer, in a mirror that no longer felt familiar.
This line came to life while I was still fighting for mine.
Through the exhaustion of lupus.
In the shadow of cancer.
In the silence after abuse.
While managing life-threatening allergies and watching my hair fall out — strand by strand — wondering, “Is there anything left of me?”
What I needed didn’t exist:
Products that didn’t just perform — they had to understand me.
Safe enough for my skin. Honest in every formula.
So I stopped searching. And started creating.
Each product in this line is part of my story.
That’s why they have names like The Potion, Not Ya Mama’s Grease, and Un-Do the Do —
Pages from the diary of a girl who turned pain into power, one strand at a time.
About the Founder
A hairstylist, survivor, and faith-led healer
I’m Ariel—founder of Edgy Girls Only & Salon E.G.O.
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The Survivor
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Ariel Deshawn Woods is more than a hairstylist — she’s a survivor, an artist, and a visionary. Her story is layered with healing, resilience, and reinvention.
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The Creative
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​With decades of experience, Ariel combines her passion for beauty with her mission to heal and uplift. Behind the chair, she doesn’t just style — she restores.
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The Heartbeat of the Brand
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When she’s not creating magic with her hands, she’s pouring her soul into writing, painting, and building a community where every edgy girl can shine.
The Legacy
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Ariel’s journey fuels every product and every service — making Salon EGO and Edgy Girls Only Cosmetics a reflection of her unbreakable spirit.
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OUR MISSION
Our mission is to restore confidence and care through clean, purposeful beauty—crafted by a survivor, for survivors. Every formula is rooted in resilience, designed to nourish not just hair, but hope.
Our Mission
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At Edgy Girls Only Cosmetics, we serve the bold, the brave, the unapologetically authentic.
We exist to empower you to embrace your unique beauty and walk boldly in your truth.
Through cruelty-free, high-quality products and personalized care, we aim to create community, inspire confidence, and uplift voices that deserve to be heard.
But make no mistake — this isn’t just a brand.
This is a movement of self-love and liberation.
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Who We Serve
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We exist for the healers, the survivors, the rebuilders.
For women whose hair carries memory.
For those reclaiming joy after grief, the woman in them after illness, beauty after betrayal.
We see you — the ones healing from medical truths, navigating life-threatening allergies, restoring what trauma tried to take.
You’re tired of choosing between performance and purity. So we stopped asking you to.
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Our Standards
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Our formulas are free of common nut allergens, silicone, and unnecessary fillers — and always infused with clean, growth-focused ingredients.
We make every product with the same intention we live by: pure, honest care.
Because you deserve safety and results, without compromise.
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Our Belief
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This is your crown.
This is your canvas.
This is your moment.
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Love your crown — and look good doing it.
Why I Made This
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I started this because I needed a safe space — for myself and for anyone who’s ever felt unseen, unheard, or less than. Growing up, I faced challenges that left scars deeper than skin. My story is messy, raw, and real — but it’s also one of resilience. This brand is my declaration: your past does not define your future. It’s my way of saying, “You are worthy. You are powerful. You belong.” Every product, every service, every moment here is made to nurture that truth.
From Ariel
“I don’t want to just sell you a product.
I want to walk beside you as you take your power back—one wash day at a time.”
I love you to the Woods and Back.
– Ariel
We’re not just selling hair care — we’re rewriting the beauty script.
At Edgy Girls Only Cosmetics, every formula is born from intention and backed by results. Developed in trusted labs and crafted with a fearless love for clean beauty, our products do more than perform — they speak for you before you say a word.
We believe in excellence without compromise, edge without apology, and beauty that works as hard as you do. Whether you're caring for your crown or curating your shelf, every drop delivers power, precision, and a piece of our story.
This is Edgy. This is elevated. This is for the bold.
ego
a person's sense of self-esteem or self-importance.
"a boost to my ego"
synonyms:
self-esteem, self-importance, self-worth, self-respect, self-image, self-confidence