
Concrete was named exactly what it was — no explanation needed. That gray tone, touched with shimmer, has meant something to me since childhood growing up in Kansas City. I saw some of the worst things imaginable happen on concrete streets. Some moments were so heavy they left me silent.
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But I also always dreamed of color and art on concrete. I imagined it covered in beauty instead of pain — layered, intentional, transformed. As a teenager, after moving to the suburbs, I remember the concrete there feeling different. Clean. Smooth. Hot under bare feet, but untouched. I wanted that kind of concrete — smooth, shiny, something you could build on.
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When I was in my late twenties and decided to build my own home, I told my realtor the same thing: I needed smooth concrete so I could color it with beautiful things. Before I could build it in real life, I built it in lipstick.
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I’ve always loved the idea of growing from concrete. That’s why this shade is named exactly what it is.
CONCRETE



